Midwestern Broadcasting Company is an Equal Opportunity Employer. MWB’s objective is to assure equal opportunity in all aspects of recruitment and employment of employees. Further, our policy to maintain and promote nondiscrimination regarding race, color, creed, national origin or ancestry, marital status, gender, physical or mental disability, sexual orientation, religion, political philosophy, unfavorable discharge from military service or age in all phases of employment practices and facilities in accordance with all applicable Federal and State laws and Executive Orders. 

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For nearly 80 years, WATZ has been committed to broadcasting excellence, community service, local news, live DJs, music, contests and entertainment! 

 

If you'd like to be part of WATZ, check out these exciting opportunities we are hiring for: 

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Radio Account Executive

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Location: Alpena, Michigan

Company: WATZ-WZTK-KLT Midwestern Broadcasting

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Midwestern Broadcasting is a heritage radio company dedicated to delivering engaging content to our listeners and serving the community. With a strong presence in the radio industry, we take pride in creating memorable experiences for our audience and helping businesses connect with their target markets. We are seeking a passionate and results-driven Radio Account Executive to join our team and play a key role in our continued growth.

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As a Radio Account Executive for WATZ, WZTK & KLT The Rock Station, you will be responsible for developing and maintaining client relationships, selling advertising airtime, and creating customized marketing solutions that meet the needs of our clients. You will work closely with local businesses to identify their advertising objectives and leverage our radio stations' reach and influence to achieve their marketing goals.

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Key Responsibilities:

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• Build and maintain strong, long-lasting relationships with clients.

• Understand clients' businesses and advertising needs.

• Identify and pursue new business opportunities by prospecting, cold-calling, and networking.

• Develop and present compelling advertising proposals and solutions.

• Achieve and exceed sales targets and revenue goals.

• Collaborate with clients to create effective radio advertising campaigns.

• Coordinate with creative teams to develop engaging radio commercials and promotional materials.

• Stay informed about industry trends, competitive analysis, and market conditions.

• Utilize market research to tailor advertising solutions to client needs.

• Prepare and negotiate advertising contracts, ensuring accuracy and compliance.

• Monitor campaign performance and make necessary adjustments.

• Maintain accurate records of client interactions, sales activities, and revenue forecasts.

• Provide regular reports on sales progress to management.

• Act as a liaison between clients and internal teams, ensuring a seamless advertising experience.

• Address client concerns and provide exceptional customer service.

 

Qualifications:

 

• Bachelor's degree in Marketing, Business, Communications, or a related field (preferred, but willing to train the right candidate).

• Proven experience in sales, advertising, or media, with a track record of meeting or exceeding sales targets.

• Excellent communication, negotiation, and presentation skills.

• Strong understanding of radio advertising and the media industry.

• Ability to work independently and as part of a team.

• Exceptional organizational and time management skills.

• Proficiency in using CRM software and Microsoft Office Suite.

• A valid driver's license and access to reliable transportation.

 

Benefits:

 

• Competitive base salary and commission structure.

• Health, dental, and vision insurance.

• Paid vacation and holidays.

• Ongoing professional development and training.

• Dynamic and collaborative work environment.

 

How To Apply:

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Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and why they are a strong fit for the Radio Account Executive position at Midwestern Broadcasting. Please send your application to korr@watz.com

Midwestern Broadcasting is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

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